British Swim School lesson in an indoor pool

A Franchise Built for Veterans

Mission-driven ownership with structure, standards, and a team to lead. British Swim School participates in VetFran and offers qualifying veterans 20% off the Initial Franchise Fee.

The VetFran Discount

British Swim School participates in VetFran and offers honorably discharged veterans 20% off the Initial Franchise Fee.

Territory

$11,900 off

20% off the $59,500 Initial Franchise Fee

The veteran discount cannot be combined with other franchise fee discounts.

Why the Model Fits

Asset-Light, No Build-Out

There is no pool to build. We rent pool time from hotels, fitness centers, and community partners, which keeps capital requirements and construction risk down.

A Structured Playbook

Training is defined and documented: 89 hours of classroom and online instruction plus 20 hours of on-the-job training, per the 2026 FDD.

Leadership Translates Directly

Hiring, training, scheduling, and holding a team to standards are the core of this business. Operational discipline is the skill set that runs it well.

A Mission That Matters

Drowning remains a serious public health concern across all ages. Every lesson your team teaches is a survival skill.

Investment at a Glance

Figures shown before the veteran discount.

Territory

Total initial investment (includes $59,500 franchise fee)

$122,700 - $176,050

Investment ranges and franchise fees are from the 2026 FDD (Items 5 and 7). Actual costs may vary by market, host facility, and other factors. Please review the current FDD for complete details.

Ready to Put Your Experience to Work?

Every Age. Every Stage.

Tell us about your background and target market, and our franchise development team will walk you through the model, the numbers, and the VetFran discount.

Get Started Today