Your Investment
A transparent look at what it takes to open a British Swim School franchise - well below the cost of building your own facility.
Investment Breakdown
* Before any applicable discounts
** For more detail, see Item 7 in our Franchise Disclosure Document (FDD)
Investment ranges are total estimated initial investment per Item 7 of the current Franchise Disclosure Document and are subject to change. Actual costs vary by territory, market conditions, host facility arrangements, and other factors.
Area development opportunities are also available, and costs for those may vary from the above single franchise territory estimates.
Have questions? Fill out our franchise interest form to receive a more detailed breakout of the investment based on the specific territory you're interested in purchasing.
Honorably discharged veterans receive 20% off the Initial Franchise Fee through VetFran. See the veteran franchise opportunity.
Do You Qualify?
Net Worth Requirement
$150,000+
Minimum required
Liquid Capital
$75,000+
Minimum required
Compare the Cost of Entry
Across the swim school category, the initial investment required to start a swim school can range from $100,000 to $1,000,000 or more - largely because most models require building or buying a pool. A British Swim School franchise ranges from $122,700 to $176,050, because owners rent pool time at existing partner facilities instead of funding a buildout.
Swim school category
$100,000 - $1,000,000+
British Swim School
$122,700 - $176,050
The $100,000 to $1,000,000+ range describes the wider swim school category generally and does not refer to any specific competitor.
Ongoing Fees
Recurring costs of operating a British Swim School franchise.
Royalty Fee
Monthly minimums phase in: greater of 10% of Gross Sales or $1,500 in the second full calendar year, $2,500 in the third, and $3,500 from the fourth year on
Brand / Marketing Fund
National marketing and brand development
Technology Fee
Starts around $250/month and scales with enrollment, up to about $820/month at 1,000+ students
Chatbot Fee
Automated lead response and parent communication
Mandatory Digital Marketing
Required local digital advertising spend
What's Included
Ready to Run the Numbers?
Every Age. Every Stage.
Connect with our franchise development team to review the latest FDD and discuss financing options for your market.
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