Meet the Team

Ashley Gundlach

President

Ashley oversees all aspects of the business and leads the team to drive growth and ensure strong franchisee support.

Certifications: CFE (Certified Franchise Executive)

Melissa McGarvey

Vice President of Aquatics

Melissa leads a dedicated team delivering training and resources within aquatics, ensuring new and existing owners adhere to the high standards of the aquatics program.

Jay Canaday

Vice President of Operations

Jay leads a team providing operational support and financial guidance to franchisees, with a focus on profitability and unit economics.

Certifications: CFE, US Center for SafeSport

Lynne Brumund

Vice President of Partnerships

Lynne builds relationships with pool facilities across the US and Canada.

Julia Moody

Director of Marketing

Julia drives nationwide growth and brand recognition, leading strategic marketing initiatives across the US and Canada.

Certifications: CFE, US Center for SafeSport

Amy Guerra

Director of Digital Marketing

Amy drives British Swim School's digital presence, leading strategic initiatives across paid media, SEO and website optimization.

Susan Berger

Director of New Franchisee Onboarding

Susan brings 30+ years in franchising as a Master Franchisee and Franchise Consultant.

Steven Waterhouse

Director of Strategic Projects and Business Coach

Steven joined in 2012 working with the Founder and coaches franchisees in Canada and the USA.

Cassaundra Taylor

Director of Coaching Support

Cassaundra brings 15+ years in program, staff and facilities management, having managed teams of up to 150 FTEs.