For Hotels, Gyms, Clubs & Communities
Turn Your Quiet Pool Hours Into Revenue
British Swim School partners with facilities across North America to run swim lessons during off-peak times, creating a new revenue stream from water that would otherwise sit unused.
Why facilities partner with us
A meaningful, ancillary revenue stream
Earn from a typically underutilized asset. Off-peak water you are heating and staffing anyway becomes a predictable monthly return.
A positive and measurable social impact
Families in your building or neighborhood learn a life-saving skill on your premises - impact felt nationally and at the local community level.
Phenomenal exposure for your business
Lesson families arrive week after week, bringing new traffic through your doors and raising your profile with local households.
Cross-promotional marketing opportunities
If desired, we can promote your facility to our lesson families and feature your business alongside our local marketing.
A built-in halo effect
Offering life-saving water survival skills on your premises reflects well on your brand, your team and your community standing.
Who we are
British Swim School is the premier survival and stroke development swimming lessons provider, using highly trained instructors to teach lessons focused on safety, fun and skill development across all ages and abilities. The curriculum-based program requires swimmers to achieve prescribed goals before advancing, with lessons for infants from three months through toddlers, children, teens and adults.
Founded by Rita Goldberg in 1981 on the belief that every child should learn water safety and survival skills.
In 2019 British Swim School was acquired by Buzz Franchise Brands, an experienced multi-brand franchising company and parent of Pool Scouts, Home Clean Heroes and Wonderly Lights, bringing additional support from a proven management team.
- Partner pools
- 550+Partner pools
- States and provinces
- 37States and provinces
- Lessons taught each week
- 36,000+Lessons taught each week
Our commitment to you
"Without our pool partners, we have no pools."
Building deep relationships with pool partners is a cornerstone of the business and works both ways: you create an additional revenue stream for your facility, and we operate out of a well-maintained pool. As with any partnership, both sides should have clear expectations of what the other brings.
What we bring
Everything needed to run a safe, well-managed lesson program in your pool - with no risk to you.
Comprehensive insurance - no risk to you
We carry a $2 million single occurrence maximum, with a full additional insured commitment to our pool partners.
A limited footprint
Typically 12 to 15 hours per week, scheduled during off-peak times so your members, guests and residents are never displaced.
Direct accessibility
You have a direct line to your local franchise owner and to our corporate team whenever something needs attention.
Backed by Buzz Franchise Brands
British Swim School has been part of Buzz Franchise Brands, a multi-brand franchising company, since 2019.
What we ask of you
Our requirements are short and simple.
A well-maintained pool
Clean, warm and chemically balanced water.
A small amount of poolside space
Room for a compact cabinet and table, visible only during British Swim School operating hours.
What our partners say
"As a Hilton property, giving back to the community is important to us, and British Swim School lets us do that while generating additional revenue during hours the pool would otherwise be closed. They use our non-peak times, so the program has never caused a problem for our guests. Our guests actually like knowing that we are helping local kids learn to swim. The relationship has also raised our profile locally and keeps us front of mind for local functions."
"Our experience with British Swim School has been a very pleasant one. They treat and respect the facility as their own and take pride in helping to make sure that it looks nice. The class participants have been a nice addition as well; our residents enjoy seeing the children starting their classes and swimming. The British Swim School programs have also helped us to utilize some of the downtime that we had at the pools. The relationship has truly been positive!"
Talk to us about your pool
Every Age. Every Stage.
Tell us about your facility, your pool and the hours that sit unused. Our partnership team will review availability in your area and follow up with next steps.
Email Our Partnership TeamOr email us directly at partnerships@britishswimschool.com