The History of British Swim School

For over 40 yearsBritish Swim School has been dedicated to teaching water survival skills to children as young as three months old. British Swim School was founded in 1981 with unique and highly effective teaching methods that are a recognized trademark of the brand. In April 2019, multi-brand franchising organization, Buzz Franchise Brands, became the majority owner of British Swim School but our mission has never changed. Following the mantra, ‘Survival of the Littlest’, we are dedicated to teaching water survival skills.

British Swim School is headquartered in Virginia Beach, VA and is a franchise organization currently operating over 250 schools across the U.S. and Canada. There are tremendous franchise opportunities available located nationwide!

Dubbed as the fastest-growing swim school franchise in the US, we hold nearly 17,000 swimming lessons per week nationally and conducted over 600,000 swimming lessons in 2019. We offer swimming lessons for babies, children, and adults.

British Swim School was recently ranked #352 in the Entrepreneur Franchise 500 in 2022 and #63 on their list of Top Franchises for under $100K. We also earned a spot on Franchise Business Review’s coveted “Franchisee Satisfaction” list and hold spots on both the Franchise Times’ and Franchise Gator’s esteemed top franchise lists.

Founded in 2012, Buzz Franchise Brands is focused on building companies that get people talking. The organization’s first brand, Mosquito Joe, was sold to Neighborly in late 2018 after growing to almost 300 locations. Buzz Franchise Brands currently operates a pool cleaning and maintenance company, Pool Scouts, and residential cleaning company, Home Clean Heroes. British Swim School is the third brand to make up Buzz Franchise Brands’ family of franchise brands.

BSS History Time line



The information contained on this website is not intended as an offer to sell a franchise or the solicitation of an offer to buy a franchise. It is for informational purposes only. The following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, British Swim School Franchising, LLC will not offer or sell a franchise in that jurisdiction unless and until the offering has been duly registered and declared effective by such jurisdiction and British Swim School Franchising, LLC has complied with applicable disclosure laws.

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