Image of New Leadership at British Swim School of Greater Miami Promises Expansion

New Leadership at British Swim School of Greater Miami Promises Expansion

Former Aquatics Director Nicole Pierce Takes Over as Owner of Greater Miami


British Swim School, the nation’s leading “learn to swim” franchise company, is excited to announce the acquisition of its Greater Miami swim school locations by Nicole Pierce, a seasoned aquatics director within the brand. Taking the reins from a trusted friend and mentor, Pierce is thrilled for the opportunity to elevate the program to new heights with expansion across the county.

Pierce brings a wealth of experience and passion to her new role. She started competitively swimming at just eight years old and hasn’t looked back, swimming in college and as an adult with U.S. Masters Swim Swimming. Swim safety has been central to her career, first as a lifeguard and then as a British Swim School long-serving aquatics instructor. Now, inspired by British Swim School’s Founder Rita Goldberg, she’s excited to take over her own location.

“Acquiring the Greater Miami location is more than a business decision; it’s a commitment to promoting swimming safety and sharing my passion for the water,” said Pierce. “There’s so much room for growth within this industry. I’m excited to begin expanding and reaching more communities within the metro.”

For over 40 years, British Swim School has been dedicated to teaching water survival skills by teaching infants, children, and adults of all ages the skills needed for water acclimation, water survival, and stroke development. Its mission — ensure that every person, regardless of age or ability, has the opportunity to become a safe and happy swimmer.

Across the nation, eleven people die every day from unintentional drownings, with nearly 4,000 deaths occurring each year. Research shows that participation in formal swim programs, such as those offered by British Swim School, can reduce the risk of drowning by 88% among children who are most at risk for deaths caused by drowning. However, the risk of drowning isn’t limited to children: a Red Cross survey found that more than half of all Americans (54%) either can’t swim or don’t have the basic swimming skills needed to save themselves in the event of a water emergency.

“As a mother who’s experienced her own kind of loss, I’m driven to make sure that no family has to endure the loss from a preventable drowning,” said Pierce. “I wholeheartedly believe in British Swim School and know we can help save hundreds of lives weekly through swim lessons.”

There are currently seven pools in the territory, mainly in the western part of Miami-Dade County. Pierce is already planning to expand the British Swim School of Greater Miami into the eastern part of the county.

“The British Swim School family is excited to watch Nicole Pierce take on this new role as an owner within the franchise,” said Ashley Gundlach, President of British Swim School. “With Nicole’s passion and ambition, we are looking forward to seeing the growth she’ll bring to the greater Miami metro.”

For more information about the British Swim School of Greater Miami, visit

To learn more about the benefits of British Swim School’s franchising opportunities, visit


About British Swim School

British Swim School, the nation’s most established swim school franchise, with over 40 years in business, believes that every individual, regardless of age or ability, should have the opportunity to become a safe and happy swimmer. Offering lessons for babies, children, and adults, the brand is dedicated to its mantra, “Survival of the Littlest,” focusing first on the survival skills needed to survive a water accident, then moving on to stroke development and more advanced skills. Not only does British Swim Schools give peace of mind to countless families who seek the essential life skill the brand offers their children but the purpose-driven franchise also offers an exceptional opportunity for entrepreneurs who seek a fulfilling business venture with a sound foundation, low investment, and easily scalable model. Part of the Buzz Franchise Brands family, British Swim School currently operates over 350 schools across the United States and Canada.

For more information about British Swim School, visit

To learn more about the benefits of British Swim School’s franchising opportunities, visit

The information contained on this website is not intended as an offer to sell a franchise or the solicitation of an offer to buy a franchise. It is for informational purposes only. The following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, British Swim School Franchising, LLC will not offer or sell a franchise in that jurisdiction unless and until the offering has been duly registered and declared effective by such jurisdiction and British Swim School Franchising, LLC has complied with applicable disclosure laws.

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