History of British Swim School

British Swim School is the premier survival and stroke development swimming lessons provider, utilizing highly-trained swim instructors to teach swim lessons that focus on safety, fun and skill development across all age and ability levels. Our curriculum-based program is focused on achieving prescribed goals before advancing to the next level in the program, offering lessons to infants (as young as 3 months), toddlers, children, teens and adults.

Started by Rita Goldberg in 1981, British Swim School was founded on the belief that every child should learn water safety and survival skills. Currently operating in over 350 pools and in 36 states across the U.S. and Canada, British Swim School teaches over 36,000 lessons per week.

In 2019, British Swim School was acquired by experienced multi-brand franchising company Buzz Franchise Brands, parent company of Pool Scouts, Home Clean Heroes, Grand Illuminations and formerly Mosquito Joe, which means additional support from a proven management team, complementing our experienced staff and extremely engaged system of franchise owners.

Our Commitment to You

Without our pool partners, we have no pools! Building deep relationships with our pool partners is one of the cornerstones of our business and is beneficial for both sides: you create an additional revenue stream for your facility and we are able to operate out of a well-maintained pool. As we know with any partnership, it’s important for both partners to have clear expectations about what the other will bring to the table (or pool).

Image of St. Barnabus Pool, Premier Pool Partner of British Swim School

British Swim School offers comprehensive insurance coverage with a $2M single occurrence maximum and full additional insured commitment to our pool partners, which means no risk to you! In your facility, we maintain a limited footprint both in terms of space and time, typically starting at 12-15 hours per week. We know how important relationships and open communication are so there is always easy accessibility to the local franchise owner/operator or to our corporate team.

In return from you, we ask for a well-maintained pool (clean, warm, chemically balanced) along with space for a small poolside cabinet and table that would only be visible during British Swim School operating hours.

Key Partnership Benefits

Create an Additional Revenue Stream for Your Business by Becoming a British Swim School Pool Partner

A meaningful, ancillary revenue stream leveraging a typically underutilized asset

Become a British Swim School and Make a Positive Impact on your Community

A positive and measurable social impact – both nationally and at the local community level

Become a British Swim School Pool Partner and Increase Foot Traffic to your Business

Phenomenal exposure for your business, bringing new traffic through your doors

Become a British Swim School Pool Partner and Cross Promote Your Business with Ours

Cross-promotional marketing opportunities, if desired

Become a Pool Partner with British Swim School and Help Us Save Lives

A built-in halo effect from offering life-saving water survival skills

Hear from Some of Our Partners

“We really enjoy having British Swim School in our location, because of the benefits they bring, helping us to give back to the community – something that is important to Hilton. We were particularly interested to start the program, as it’s a good source of additional revenue for us at the times when our pool would otherwise be closed. British Swim School is able to use the pool’s non-peak times and so causes no problems with our guests. Guests also seem to like seeing that we’re helping out the local kids – it reinforces our community spirit to many of them. The relationship- building aspect of this partnership with locals also helps boost our profile and keeps us front of mind for any of their local functions and other hospitality needs throughout the year.”

-Jim Salvo, General Manager at DoubleTree, Silver Spring, Maryland

“Our experience with British Swim School has been a very pleasant one. They treat and respect the facility as their own and take pride in helping to make sure that it looks nice. The class participants have been a nice addition as well; our residents enjoy seeing the children starting their classes and swimming. The British Swim School programs have also helped us to utilize some of the downtime that we had at the pools. The relationship has truly been positive!”

-Emily Syruws, Director of Recreation at St. Barnabas Health System, Pittsburgh, Pennsylvania

Interested in Becoming a Pool Partner?

If you’re interested in becoming a pool partner with British Swim School, reach out to partnerships@britishswimschool.com.


The information contained on this website is not intended as an offer to sell a franchise or the solicitation of an offer to buy a franchise. It is for informational purposes only. The following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, British Swim School Franchising, LLC will not offer or sell a franchise in that jurisdiction unless and until the offering has been duly registered and declared effective by such jurisdiction and British Swim School Franchising, LLC has complied with applicable disclosure laws.

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