You Don’t Need $1 Million To Open A Swim School.

At British Swim School, we don’t go overboard with overhead. Our Franchise Owners start with a relatively small amount of liquid capital to open their first locations. We contract with pools in fitness centers, schools, hotels, sports clubs and many more types of locations, bringing them revenue while limiting ongoing costs for our franchisees. The cost of water, pool repairs and daily maintenance, energy and all the other costs associated with owning a commercial pool are covered by the host facility. It’s the perfect win/win situation!

Though actual costs vary depending on the territory location you operate, the estimated initial investment for purchasing a British Swim School franchise ranges from $93,700 to $125,850. The following chart is an estimated initial investment for a single franchise and is for illustration only**. To receive a more detailed break-out of the cost based on the specific territory you’re interested in purchasing, give us a call at 844-794-6249 and we can walk through the details together.

Franchise Fee* $39,500
Marketing $28,000
Start-Up $10,500
Working Capital $12,000
Other $10,000
Typical Total Initial Investment** $100,000

*before any applicable discounts
**For more detail, see Item 7 in our Franchise Disclosure Document (FDD)

Area development opportunities are also available, and costs for those may vary from above single franchise territory estimates. Please contact us at 844-794-6249 or email us at for more information on area development.

Exclusive End of Year Incentive

To build on the momentum of our best year on record, we are offering an exclusive end of year incentive, including special franchise fee payment plans alongside a $10,000 marketing credit to jumpstart customer acquisition when new franchise owners open in early 2022. For more information, click here.

Franchise Discount Opportunities

Community Heroes Program

Our Community Heroes program offers qualified applicants a $1,000 discount off of the initial franchise fee. The members who are eligible to receive this offer are integral to the safety and well-being of our communities. As a business that provides a service for the safety of young children, British Swim School recognizes how important these individuals are. This includes firefighters, law enforcement personnel, emergency medical technicians and personnel, teachers and educational administrative staff. Contact us today to see if you qualify!

We thank you for your service. As a token of our appreciation, we’ve partnered with VetFran to bring you an exclusive discount off of your franchise fee. The VetFran program is a voluntary effort of International Franchise Association (IFA) member companies to encourage franchise ownership by offering financial incentives to honorably discharged veterans. If you qualify to participate in this program, you may be eligible for a discount of $8,000 off of the initial franchise fee for the first British Swim School franchise. Please contact us to discuss your potential fit with this program and how we can assist you in launching a British Swim School franchise.

The information contained on this website is not intended as an offer to sell a franchise or the solicitation of an offer to buy a franchise. It is for informational purposes only. The following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, British Swim School Franchising, LLC will not offer or sell a franchise in that jurisdiction unless and until the offering has been duly registered and declared effective by such jurisdiction and British Swim School Franchising, LLC has complied with applicable disclosure laws.

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