Madison Rivoir
By Jill Baker
January 26, 2023
As an Aquatics & Business Coach, Madison combines aquatic industry knowledge with strong operational and leadership expertise to support franchisees and their aquatics teams. With a background in competitive swimming and coaching, she contributes to the development and enhancement of British Swim School’s advanced programs—such as the Barracuda and Swim Stronger tracks—while creating tools and resources that empower business owners and aquatic leaders across the system.
From her prior role as the Aquatics Program Director at local naval bases in Virginia Beach, she was responsible for overseeing the full scope of multi-site aquatic operations and programming. Her work included developing and managing program budgets, setting service standards and operational SOPs, and implementing staff systems for cash handling, risk management, and customer service, while also developing and overseeing swim lesson, swim team, and facility operating programs.
Madison is passionate about developing management-level staff and has led training initiatives focused on leadership growth, operational excellence, and team accountability. Her experience overseeing large, diverse teams across complex structures fuels her commitment to helping franchisees drive their performance and growth through the strength of the BSS aquatics programs. Originally from North Carolina, Madison now lives in the Virginia Beach area, where she enjoys relaxing at home and spending time with her dogs!
January 26, 2023
Certifications:
- StarGuard Level 3 (Lifeguard+Instructor Trainer)
- ASCA level 3 Swim Coach
- USA Swimming CORE Swim Coach
- FitOur Aqua Aerobics Instructor
- US Center for SafeSport Certified
