Image of British Swim School Expands Reach in Georgia With New Location

British Swim School Expands Reach in Georgia With New Location

The Nation’s Premier, “Learn to Swim” Franchise Set to Open in Buford

British Swim School, the nation’s leading “learn to swim” franchise company, is maintaining its growth by adding its Gwinnett Hall location in Buford, Georgia. The new operation is slated to open in November. The latest British Swim School location will be run by the husband/wife duo of Scott and Tracie Henrichsen. Scott brings a wealth of business experience with over twenty years working primarily in professional and minor league sports. The father of three has served in multiple positions, from sales executive to team president. Tracie also has a wide array of professional experience when it comes to interacting with the public, but it was her time as a swim instructor and lifeguard during her teenage years that instilled a love for the water.
“It was just a good marriage of Scotts’ business background and then my customer service and interest in swimming,” admitted Tracie. "We’re motivated to have this be successful because it’s something we genuinely feel is important, and also because it’ll give us a better quality of life and better work-life balance.”
For more than 40 years, British Swim School has been dedicated to teaching water survival skills by teaching infants, children, and adults of all ages the skills needed for water acclimation, water survival, and stroke development. Its mission — ensure that every person, regardless of age or ability, has the opportunity to become a happy and safer swimmer. Across the nation, eleven people die every day from unintentional drownings, with nearly 4,000 deaths occurring each year. Research shows that participation in formal swim programs, such as those offered by British Swim School, can reduce the risk of drowning by 88% among children who are most at risk for deaths caused by drowning. However, the risk of drowning isn’t limited to children: a Red Cross survey found that more than half of all Americans (54%) either can’t swim or don’t have the basic swimming skills needed to save themselves in the event of a water emergency. Adopting British Swim School’s mantra hits home for the Henrichsens. Tracie was one of six children, and with three kids of their own, the couple understands how important swimming can be not just for survival, but a child’s sense of pride as well.

“In addition to the skill and the survival element of what we do, I think there’s an opportunity to give kids confidence,” Tracie said. “It provides a different kind of exercise and fitness and is something that can be done at a very recreational and casual level.”

“Scott and Tracie have a motivation when it comes to opening this location that’s contagious,” shared British Swim School President Ashley Gundlach. “While it’s important for them to have more freedom professionally, it’s clear they have a passion for the water and well-being for children. They’ve already hit the ground running and I know that with Tracie’s love for swimming and Scott’s business background they are going to be successful.”

For more information about British Swim School, visit  
The information contained on this website is not intended as an offer to sell a franchise or the solicitation of an offer to buy a franchise. It is for informational purposes only. The following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, British Swim School Franchising, LLC will not offer or sell a franchise in that jurisdiction unless and until the offering has been duly registered and declared effective by such jurisdiction and British Swim School Franchising, LLC has complied with applicable disclosure laws.

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