Image of British Swim School Expands Access to Premier Program With New Dallas Location

British Swim School Expands Access to Premier Program With New Dallas Location

Aquatics Instructor and Entrepreneurial Spouse Empower Community With Life-saving Lessons

British Swim School, the nation’s leading “learn to swim” franchise company, is excited to announce its newest Dallas metro location is now open. British Swim School of Northwest Dallas opened in Highland Village in early March and are holding lessons at LA Fitness - Highland Village located at 3198 Justin Road FM 407, Highland Village, TX 75077. Lessons run from 2:30 p.m. to 5:45 p.m. Mondays through Thursdays and 10:15 a.m. to 3 p.m. on Saturdays. Husband and wife Matthew and Carol Heinrich are passionate about making a meaningful impact on lives in their community through life-saving swim lessons. The Heinrichs were inspired by a blend of their personal and professional experiences to open a British Swim School location. Matthew brings 35 years of business experience in roles such as CIO, COO, and CEO of a multi-million-dollar company. Carol is a registered nurse, personal trainer, certified aquatic teacher, and an avid swimmer.
“Swimming is not just a skill; it’s a crucial safety net for children and adults alike,” said Matthew Heinrich. “Our goal is to help equip our students with the confidence and competence to enjoy water safely.”
For over 40 years, British Swim School has been dedicated to teaching water survival skills by teaching infants, children, and adults of all ages the skills needed for water acclimation, water survival, and stroke development. Its mission — ensure that every person, regardless of age or ability, has the opportunity to become a safe and happy swimmer. Across the nation, eleven people die every day from unintentional drownings, with nearly 4,000 deaths occurring each year. Research shows that participation in formal swim programs, such as those offered by British Swim School, can reduce the risk of drowning by 88% among children who are most at risk for deaths caused by drowning. However, the risk of drowning isn’t limited to children: a Red Cross survey found that more than half of all Americans (54%) either can’t swim or don’t have the basic swimming skills needed to save themselves in the event of a water emergency.
“Sadly, we understand these statistics all too well. We have friends who have suffered toddler water tragedies,” Carol explained. “We appreciate the way British Swim School promotes water safety and emphasizes survival skills, which gives our students a better chance of surviving a water accident”.

The Heinrichs are looking to quickly grow across the northwest area of the metroplex. They plan to open a second pool location in Denton in the next few months and reach further south into Dallas County in the coming years.

“The British Swim School family is thrilled to welcome the dynamic duo of Matthew and Carol,” said Ashley Gundlach, President of British Swim School. “We’re excited to watch their vision of creating a space for safety, fun, and learning and a legacy that will grow for years to come.”

For more information about the British Swim School of Northwest Dallas, visit

To learn more about the benefits of British Swim School’s franchising opportunities, visit


About British Swim School

British Swim School, the nation’s most established swim school franchise, with over 40 years in business, believes that every individual, regardless of age or ability, should have the opportunity to become a safe and happy swimmer. Offering lessons for babies, children, and adults, the brand is dedicated to its mantra, “Survival of the Littlest,” focusing first on the survival skills needed to survive a water accident, then moving on to stroke development and more advanced skills. Not only does British Swim Schools give peace of mind to countless families who seek the essential life skill the brand offers their children but the purpose-driven franchise also offers an exceptional opportunity for entrepreneurs who seek a fulfilling business venture with a sound foundation, low investment, and easily scalable model. Part of the Buzz Franchise Brands family, British Swim School currently operates over 350 schools across the United States and Canada.

For more information about British Swim School, visit

To learn more about the benefits of British Swim School’s franchising opportunities, visit

The information contained on this website is not intended as an offer to sell a franchise or the solicitation of an offer to buy a franchise. It is for informational purposes only. The following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, British Swim School Franchising, LLC will not offer or sell a franchise in that jurisdiction unless and until the offering has been duly registered and declared effective by such jurisdiction and British Swim School Franchising, LLC has complied with applicable disclosure laws.

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