Branding & Marketing in the Franchise World
August 31, 2021
Talking COVID-19 pandemic, Branding & Marketing in the Franchise World with British Swim School's President, Brian Garrison.
Brian Garrison the President of British Swim School speaks to BRX Founder Lee Kantor, proudly sponsored by SeoSamba - Creator of the Franchise Marketing Operating System (FMOS).
In this episode, Brian Garrison discusses how British Swim School managed to reopen and rebound quickly in 2021 during the COVID-19 pandemic.
In this podcast, Brian notably shared that during this time: “We think of three main drivers: one was we really doubled down from a franchising perspective. Our corporate team immediately stopped all financial requirements for our franchisees. We deferred fees so they could manage themselves through the crisis from a cash perspective. So I think that was very well received. Secondly, our team focused on helping them to make the right decisions as far as furloughing their teams, negotiating with their local vendors and keeping them focused on the long term. And finally, we worked hard through our national Director of Aquatics Melissa McGarvey, alongside the US Swim School Association and various local governments to make the case that we could deliver our service in a COVID-safe way.”
Find out more about Brian's thought process and strategy that allowed British Swim School to stay on track and exceed what they did in 2019 after the Covid-19 peak. Brian also speaks about the integration of Buzz Franchise Brands and British Swim School.
Business RadioX’s, and its guests, discuss the evolution of the franchising industry while franchise professionals share their points of view, knowledge, and unique stories of success. If you have a story that you’d like to share, contact BusinessRadioX via email or simply fill in the online form.
Download or listen to the full podcast at the Business RadioX website.
About British Swim School
For over 40 years, British Swim School has been dedicated to teaching water survival skills to children as young as three months old. British Swim School was launched in Manchester, England in 1981 using the unique and highly effective teaching methods that are a recognized trademark of the brand today. In April 2019, multi-brand franchising organization, Buzz Franchise Brands, acquired British Swim School but our mission has never changed. Following the mantra, ‘Survival of the Littlest,’ we are dedicated to teaching water survival skills to individuals of every age and ability.
Franchise Marketing Radio is sponsored by SeoSamba, an industry leader helping franchise brands and multi-location companies with digital marketing software, website design, search engine optimization, email marketing, blogging, centralized social marketing, lead tracking and paid ad campaign management.
Their Franchise Marketing Operation System software suite is used by franchise brands worldwide.