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Secure Your Future & Change Lives Around You as a British Swim School Franchise Owner

As a swim school franchise owner, you’ll empower students with life-saving skills and make a meaningful impact in your community.

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Business Overview

Explore the British Swim School Franchise Opportunity

Are you looking for a fulfilling opportunity that allows you to take control of your future? Join the British Swim School franchise family!

Our revolutionary teaching methods help people of all ages become safer swimmers. Each day you’ll wake up feeling fulfilled from teaching essential survival and swimming skills, making a difference in your community, bringing families closer together, and creating lifelong memories.

Your students will make progress and gain confidence in the water through our fun, gentle, and highly effective learn-to-swim program. Their parents will appreciate that your swimming lessons are tailored to their child’s unique needs and abilities.

Investing in a British Swim School franchise is so much more than an investment in yourself. It’s an investment in the lives of children and families in your community. Experience the satisfaction of making a positive impact and helping create a safer community!

What Sets Us Apart?


Proven Success

You’ll unlock access to a proven business model that reduces your risks. British Swim School has been operating since 1981, and our sustained success is a testament to the reliability of our franchise opportunity.

Affordable Start-Up

Affordable Start-Up Costs

Our affordable start-up costs empower you to open a swim school without the burden of a large loan. Our initial investment is clearly outlined from the beginning and includes everything you need to get started, ensuring there aren’t unexpected surprises during the opening process.


Asset-Light Business Model

We partner with facilities that have under used pools, such as hotels, fitness centers, and retirement communities. This allows you to avoid the expensive and time-consuming buildout of a pool and the ongoing costs of maintenance. Plus, you won’t need a separate office space. Many owners run their businesses from home!

Easy to Scale

Easy to Scale

We have established partnerships with a number of fitness facilities though North America, giving you access to a network of potential pool partners. This makes it easier to expand your business without the hassle of negotiating a contract each time.


Training & Support

Our in-depth training program and ongoing support provide you with a competitive edge. You’ll have the support and ongoing guidance of the entire British Swim School team, including operations and marketing. You’ll be well prepared to offer exceptional swim instruction and stay up-to-date with the latest trends in the industry.

Trusted by Franchising Experts

Our Low-Cost Franchise is a Game-Changer for Entrepreneurs



Industry Overview

Discover the Benefits of the Recession-Resistant Swim School Industry

Looking to join a thriving and underserved industry? Consider the swim school industry, which is experiencing growing popularity and increasing demand. Here are just a few reasons investing in the swim school industry is so attractive!


    High Demand

    The demand for swim lessons is on the rise. Parents recognize the importance of water safety and swimming skills and are eager to invest in their child’s safety. You’ll be providing a valuable service to your community while meeting this growing demand.

  • Asset 1

    Recurring Revenue

    Swimming lessons are a service that requires consistent practice, providing a steady stream of recurring revenue for your business. You’ll build lasting relationships with your customers and benefit from positive word of mouth referrals.

  • Asset 4


    Even during economic downturns, parents will always invest in their child’s safety and education. This makes the swim school industry a stable investment opportunity. Plus, the local and in-person aspects of swimming lessons protect you from online alternatives.

  • Asset 5

    Parents Want Better Options

    Traditional swim instruction providers often leave parents dissatisfied with cold water, crowded classes, and limited availability. Using our program, you’ll offer a better alternative with warm water, small lesson sizes, and year-round enrollment.


Training & Support

Be In Business for Yourself — Not By Yourself

Starting your own business has never been easier! When you invest in a British Swim School franchise, our fast-growing team of franchise experts will provide you with training and ongoing support in marketing, operations, finance, and customer service.

With our experienced team by your side, you can feel confident that you have the support and guidance you need. Our goal is to help you achieve your business goals and realize your entrepreneurial dreams!


Comprehensive Training

Our training program covers all essential aspects of running a swim school, including business management, instructional techniques, and more. We’ll guide you through every step of the process, providing you with the knowledge and resources you need to operate your franchise with confidence.


Operational Support

You’ll receive one-on-one business coaching to achieve your goals. Our coaches are experienced professionals who understand the challenges of running a swim school franchise. They’ll work with you to identify areas for improvement and develop strategies to help you grow your business.


Marketing Support

You’ll gain access to a dedicated in-house marketing team. Our marketing experts specialize in graphic design, digital marketing, social media, direct mail, public relations, and local marketing. Together, we’ll create a marketing strategy that helps you achieve your business goals by quickly acquiring customers and keeping them
for the long haul!


Franchise Community

You’ll attend our annual franchisee convention, where you’ll engage with other franchise owners, attend informative workshops, and take part in helpful training sessions—and have some fun too! Throughout the year, you’ll stay connected with the rest of the franchise family through regular system-wide calls and an intranet for engaging together online. This way, you can continue to learn and grow with the support of your fellow franchisees.



With Our Affordable Start-Up Costs, You Don’t Need $1 Million to Open a Swim School

You can open a swim school without the challenges of leasing a pool or building it yourself! We have established partnerships with fitness centers, schools, and other facilities with underused pools. By using their pools during off-hours, you gain easy access to top-notch facilities without the added expenses of ongoing maintenance.

You’ll avoid the expense of a seven-figure build-out, and your partner facilities generate revenue when their pools would otherwise be empty. Genius, isn’t it?

Investment Summary

Though actual costs vary depending on the territory location you operate, the estimated initial investment for purchasing a British Swim School franchise ranges from $99,960 to $135,010. The following chart is an estimated initial investment for a single franchise and is for illustration only.**

Initial Franchise Fee* $45,000
Marketing $28,800
Pool Fees & Aquatics Labor $9,000
Other Business Expenses $17,160
Typical Total Initial Investment** $99,960

*Before any applicable discounts
**For more detail, see Item 7 in our Franchise Disclosure Document (FDD)

Area development opportunities are also available, and costs for those may vary from the above single franchise territory estimates.

Have questions? Fill out our franchise interest form to receive a more detailed breakout of the investment based on the specific territory you’re interested in purchasing.

Franchise Discount Opportunities


Vet Fran logo

We thank you for your service. As a token of our appreciation for your service, British Swim School has partnered with VetFran to offer an exclusive discount on the franchise fee. VetFran is a voluntary program that provides financial incentives to honorably discharged veterans who are interested in franchise ownership. If you qualify, you could receive a 20% discount on the initial franchise fee for your first British Swim School franchise. Contact us today to see if you qualify for this special offer!



Learn More About the British Swim School Franchise

How much does a swim school franchise cost?

The estimated initial investment for purchasing a British Swim School franchise ranges from $93,700 to $125,850. Comparatively, the initial investment required to start a swim school can range from $100,000 to $1,000,000 or more.

What is my earning potential as a swim school franchise owner?

Our franchise has outstanding unit economics, but we’re not able to share all the details until you’re qualified and have received our Franchise Disclosure Document (FDD). This document is designed to provide you with comprehensive information about our franchise system, including details about our unit economics, initial investment costs, and ongoing fees. To receive the FDD, simply fill out our franchise interest form and meet our initial requirements.

Do I need previous experience in aquatics or business ownership?

No prior experience is necessary to become an owner with us. All we require is your commitment to providing professional and effective service, following the standards set by the existing British Swim School franchise owners. We look for individuals who have great people skills and enjoy building and leading teams.

Do I need to be fully involved and have a hands-on approach as an owner?

As a new owner, we highly recommend that you are fully committed and hands-on initially. This means spending significant time in the business to learn the ins and outs, build your team, and personally ensure the success of each of your initial pools.

But as you grow and expand into new pools, you may transition into a more strategic role, allowing you to focus on the bigger picture of your business. This means you can step back from the day-to-day operations and delegate tasks to your well-trained team.

What kind of curriculum and programs are offered?

Our curriculum-based program focuses on teaching water acclimation, water survival, and stroke development. As swimmers progress through our program, they will be able to follow the class structure they have become accustomed to, ensuring a smooth and seamless transition to more advanced classes.

How many British Swim School locations are there?

With over 300 swim schools across the United States and Canada, the British Swim School is a trusted and established leader in swim instruction. Every year, we teach over one million swimming lessons to children and adults of all ages and skill levels. Our proven curriculum, experienced instructors, and commitment to safety and fun have helped us become one of the largest and most successful swim schools in North America.

Will I have exclusive rights to my territory, and what size is it?

You’ll have the exclusive rights to operate within a specific set of zip codes. This means that you will be the only franchisee or franchisor authorized to offer British Swim School services in that territory. Your designated territory will include up to 30,000 children under the age of 9 from financially secure households. This presents an incredible opportunity to establish yourself as the go-to swim school in your area and build a loyal customer base

Are all markets still available for purchase?

With many great markets still available throughout the United States and Canada, there’s never been a better time to join our franchise family. If you’re interested in owning your own British Swim School franchise, don’t wait any longer! Complete our franchise interest form today to claim your protected territory before someone else does!

Achieve Your Dream of Business Ownership

Request More Information & Become a British Swim School Franchise Owner

We use a multi-step evaluation process to help you dive deeper into the British Swim School franchise opportunity. Our process is high-touch and flexible, with most steps able to be completed online or over the phone, making it easy to fit into your schedule.

So, are you interested in getting your feet wet with British Swim School? Submit your information and a franchise development representative will contact you shortly to answer any questions and share more information about our company.

  • step1

    Request more information and connect with a friendly franchise professional.

  • step2

    Explore the business and discover the magic of British Swim School.

  • step3

    Become a franchise owner and secure your future.

Claim your protected territory now before someone else does!


The information contained on this website is not intended as an offer to sell a franchise or the solicitation of an offer to buy a franchise. It is for informational purposes only. The following states regulate the offer and sale of franchises: California, Hawaii, Illinois, Indiana, Maryland, Michigan, Minnesota, New York, North Dakota, Oregon, Rhode Island, South Dakota, Virginia, Washington, and Wisconsin. If you are a resident of or want to locate a franchise in one of these states, British Swim School Franchising, LLC will not offer or sell a franchise in that jurisdiction unless and until the offering has been duly registered and declared effective by such jurisdiction and British Swim School Franchising, LLC has complied with applicable disclosure laws.

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