Buzz Brings ‘Analytical Rigor’ to British Swim School Buy

Rita Goldberg says she really “couldn’t be happier” about the sale of the swim lesson business she started more than 30 years ago to Buzz Franchise Brands.

“None of us like to think we’re not the best at what we do,” says Goldberg recalling the realization about a year ago that it might be time for a change. “But I saw so much potential and so much possibility, but I knew I probably wasn’t the person to take it there.”

Those now tasked with taking a franchise with nearly 200 pool locations and 85 franchisees to what Goldberg believes is the next level are new British Swim School CEO Greg Longe and Buzz Franchise Brands, which came on as a capital partner and added British Swim School to its portfolio of home service brands.

It’s the first acquisition for Buzz and CEO Kevin Wilson, who sold Mosquito Joe to Neighborly last year, leaving him with cleaning and maintenance company Pool Scouts and residential cleaning service Home Clean Heroes. British Swim School, he acknowledges, “could be viewed as a bit of a departure for us.” But, he continues, “we like the industry, the franchisees were doing well and growing—and growing fast.”