British Swim School Makes Bigger Splash In Florida
September 6, 2018
Water Safety and Survival School Welcomes New Fort Lauderdale Location
British Swim School, best known for its education of water safety as an essential survival skill amongst a fun and gentle environment, has continued its nationwide expansion with a newly-opened pool location in the city of Fort Lauderdale, where the brand is headquartered.
This now-open addition marks the second British Swim School franchise for husband and wife duo, Eli and Jenifer Rivera. The couple's first location is in Coral Springs, and attribute their inspiration to become involved with British Swim School after their eldest son was enrolled in lessons. Along with running both Florida schools, the Riveras are part of the Broward Water Smart program, which was developed within their community to help reduce the number of drownings. Additionally, they are hoping to collaborate in the future with the local fire departments, hospitals and schools to generate awareness of the life-saving services British Swim School offers.
“We started our Coral Springs location because we felt it was a great family environment,” said Jenifer Rivera , British Swim School franchisee. “Our transition to Fort Lauderdale was inspired by the lack of swim programs on the east side of town. Over the years we've learned how many people who've had to travel west to our schools, and figured there was no better time than the present to move our programs east and save even more lives.”
British Swim School offers a two-step curriculum teaching children and adults of all ages, some as young as three months, water safety and survival skills, along with swimming skill development. While parental supervision is always the number one safety measure, research shows that participation in formal swim programs, such as those offered by British Swim School, can reduce the risk of drowning by 88 percent among children who are most at risk for deaths caused by drowning.