“British Swim School Founder Earned Nickname through Persistence” – Franchise Times

They call Rita Goldberg “The British Bulldog” for a reason, according to Franchise Times. Goldberg’s relentless persistence in pioneering her company British Swim School has certainly paid off. As Franchise Times reports, ” She persisted for three years to convince L.A. Fitness to allow her Florida-based British Swim School back in their clubs”. Goldberg kept after the director of development there, calling him each year until this year they inked a deal. LA Fitness has 650 clubs in the United States and Canada, and now those clubs will be ready-made targets for British Swim School franchisees.